Most founders waste $15K and 6 weeks on launch plans they never execute. Yours delivered in 60 minutes for $280.

Get market research, positioning, pricing strategy and your entire GTM roadmap - in one document, in under an hour so you can start executing fast.

See a sample report
Built by Brett Bouchard ⚡ 20+ years GTM experience ✓ Helped 30+ startups launch ⭐ Loved by beta users

Why founders choose this over agencies or DIY

60 minutes vs. 6 weeks

Agencies burn weeks on discovery calls and revisions. You fill out one 2-minute form. The agents do the rest.

Zero hallucination tolerance

All sources are verified and assumptions explained in the Appendix. And the QA Agent (Audito) exists for one job: catch AI bullshit.

The full stack, not just strategy

Most consultants stop at positioning. You get market sizing, ICP, pricing, channel strategy, and a 90-day execution timeline. Everything you need to actually launch.

This is what you get

Executive Summary

  • Key findings and recommendations
  • Quick-start action items

Company Overview

  • Business context
  • Product analysis

Market Analysis

  • Market Size & Growth
  • Growth Trends
  • Competitive Dynamics
  • Market Category
  • Market Opportunities

Target Customer Analysis

  • Customer Segmentation
  • Ideal Customer Profile (ICP)
  • Target Personas
  • Jobs To Be Done (JTBD)
  • Customer Pain Points
  • Purchase Drivers
  • Buying Behavior
  • Customer Journey
  • Customer Feedback
  • Unmet Customer Needs

Value Proposition & Positioning

  • Unique Value Proposition
  • Competitive Advantages
  • Positioning Strategy
  • Value Drivers
  • Differentiation Matrix
  • Messaging Framework

Go-to-Market Strategy

  • Acquisition Channel Strategy
  • Conversion Strategy
  • Retention Strategies
  • Growth Levers
  • Scaling Plan
  • Metrics Framework
  • Monetization & Pricing Strategy

GTM Execution Plan

  • Launch Timeline
  • Tactical Campaigns
  • Sales Enablement
  • Content Strategy
  • Partnership Opportunities
  • Execution Roadmap

Sources & Assumptions

  • Research methodology
  • Data sources
  • Key assumptions

How it Works

1

Intake (2 minutes)

Share basic context about your company, product, and goals. That's your only task.

2

Specialist AI agents

AI Launch Plan Workflow
  • Sniff: Pulls live data on your market, competitors, and category while you do literally nothing.
  • Scout: Sizes your market (TAM/SAM/SOM) and maps competitive dynamics so you stop guessing at opportunity size.
  • Lens: Identifies your ICP, personas, and the exact pain points that make buyers open their wallets.
  • Essence: Writes your positioning and messaging based on what Lens found—not what sounds good in a focus group.
  • Ignition: Defines your pricing, growth channels, beta strategy, and success metrics in one cohesive plan.
  • Springer: Builds your 90-day launch roadmap with campaigns, timelines, and enablement—ready to execute Monday.
  • Audito: Catches AI hallucinations and logical gaps before they reach your report (this is agent #7's only job).
  • Sum: Formats everything into a 40+ page report you can skim or deep-dive depending on what you need.
See a sample report
3

Delivery (<60 minutes)

A professional 40+ page launch plan report arrives in your inbox — ready to use.

Who it's for

You're a solo founder who can't afford a $20K agency — but you need a real plan, not a template
You're bootstrapped and need to nail your positioning BEFORE wasting ad budget
You've been putting off your launch because planning feels overwhelming
You're technical but marketing feels like guesswork — you need frameworks, not fluff

About the product builder

👋 Hi, I'm Brett Bouchard.

After 20 years in startup marketing and GTM, I built up a proven playbook: market analysis, ICP research, positioning, pricing, channel strategy.

Then I automated it.

I built these 8 agents to handle the heavy lifting: market sizing, competitive analysis, ICP research, positioning, pricing strategy, execution roadmaps. The stuff that normally takes weeks.

I use it with my consulting clients. Then I thought: why not make this available to every founder and small business owner who needs a real plan but can't drop $15K on an agency?

That's this.

Connect with me at https://www.linkedin.com/in/brettbouchard/.

Compare your options

AI Launch Plan DIY with ChatGPT In-house Team Agency
✓ $280 Free (but your time isn't) $12,000+ in salary costs $15,000 - $30,000+
✓ Under 60 minutes Days of prompting and research 2-4 weeks minimum 2-6 weeks
✓ 2-minute intake form Endless prompt iterations Multiple meetings, briefs, iterations Discovery calls, briefings, reviews
✓ Trained on 20+ years GTM experience Generic, no GTM expertise Variable expertise, learning curve Depends on agency specialization
✓ 40+ page blueprint Fragmented, inconsistent output Quality varies, may lack structure Expensive and lengthy
✓ Audited for hallucinations No verification or QA N/A N/A
✓ Get started immediately Available now Reprioritizing current work Contracts, onboarding process

What you'd pay an agency

Market Research & Competitive Analysis: $3,500
Customer Research & ICP Development: $2,500
Positioning & Messaging Strategy: $3,500
Pricing & Monetization Strategy: $2,000
Channel Strategy & GTM Plan: $4,000
90-Day Execution Roadmap: $2,500
Total Agency Cost: $18,000
Your Price: $280
You Save: $17,720

FAQs

How personalized is the plan?+
Every section is generated from your intake plus live research on your market, customers, and competitors — no generic templates.
What sources does the research use?+
The workflow runs Perplexity Pro deep research and is trained to cite credible, industry sources and make conservative assumptions. All sources and assumptions are listed in the appendix of your report.
How quickly will I receive it?+
Under 60 minutes after completing the 2-minute intake.
Is my data private?+
Your inputs are used only to generate your plan and are not shared or used to train third-party models.
How do I know AI won't just hallucinate everything?+
All sources are verified and assumptions explained in the Appendix. And the QA Agent (Audito) checks for discrepancies and missing sources. If something can't be sourced, it doesn't make it into your report.
What if this doesn't work for my specific industry?+
The agents research YOUR specific market using live data. I've used these frameworks with SaaS, ecommerce, services, hardware, B2B and B2C companies. The process adapts to your context.
What if I have questions about my plan?+
Email support included for 7 days after delivery. I'll clarify any sections or explain the reasoning behind recommendations. If you want help executing your plan, we can discuss an additional project that meets your needs.

Ready to launch?

Get your personalized 40+ page launch plan for $280

✓ 40+ pages ✓ Under 60 minutes ✓ $15K+ agency value

$280. One hour. Then you can stop guessing and start launching.

Not satisfied with your plan? Get a 100% refund within 7 days — no questions asked.

Delivered in under 60 minutes

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